What is Creativity?


Creativity has been one of the core themes in my work past, present, and future. I could not imagine a more valuable lens through which to bring ideas to life and build on them than the creative process and its expression.

From writing to prototyping, research and analysis to service design, creativity helps widen options and play with ideas to drive better decision making. I consider it an essential ally and a subject of intense fascination.

Some posts I wrote this year you might find useful.

1. Creativity is a Learned Process

[The post also contains the transcipt with the key points made in each interview.]

We copy, combine, collaborate our way into creativity. When we keep pushing, it is possible to find something that has not been done before.

2. Learning About Creativity from John Cleese

We have something in common — all of us who focus on creative work and John Cleese — and that is when we are in the creative flow, we need uninterrupted time. This means no multitasking and that the slightest bit of interruption sends the whole thought process back to square one.

Likely, we also have more in common.

3. Ira Glass on the Creative Process

THE GAP by Ira Glass from Daniel Sax on Vimeo.

Connections and creativity are related.

4. Getting in Early, Inventing How it's Done

I've been a long time fan of Brian Eno's ability to articulate the creative process and to express character through art. In this short video, he puts forth several interesting concepts.

5. How Technology Enables Creation: the Adobe Illustrator Story

The Adobe Illustrator Story from Terry Hemphill on Vimeo.


When Adobe Illustrator first shipped in 1987, it was the first software application for a young company that had, until then, focused solely on Adobe PostScript. The new product not only altered Adobe’s course, it changed drawing and graphic design forever.

How did it do that?

6. 29 Ways to Stay Creative



7. Next Step: Do Better

Tom Ford

What drives Ford is the compulsion to fulfill his destiny. As for the next step in an already remarkable career: do better.

8. What a Children Co-Created Ad for WWF Italy can Teach us About Collaboration

Learning is an adventure in imagination, and imagination unlocks creativity and innovation.

This short video documents the process Italian ad agency Leo Burnett went through to enroll elementary school children to create advertising thought by kids to get adults thinking on behalf of WWF Italy for the The Pets for Pets Project.

9. Imagination, Creativity, and the Active Construction of Perception

Calvin & Hobbes Explore

Learning is an adventure in imagination.

10. How Creativity Enables a Culture of Innovation

Children start the first grade with their hands up, eager to participate and get involved, and end up hiding in the back rows near graduation with their diversity, creativity, and curiosity beaten out of them. Those who succeed, generally are labeled as misfits. 



Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.

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