What Makes a CMO Powerful

“CMOs are more likely in firms where there is a strong emphasis on innovation and differentiation (requiring deep customer insights to be effective), and in firms where marketing assets (such as corporate brand) have high value. We conclude that CEOs appoint CMOs when they recognize the centrality of these to strategy formulation.”


Forrester is predicting# CMO tenure will reach 60 months or five years in 2015.


Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.


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