The More Things Change, the More they Stay the Same


Even as improvements in the technology we use continues to make our lives richer. Which one is right for you?

Making Sense

  • The Ten Golden Rules of Argument. Farnam Street: Before starting an argument think carefully about what it is you are arguing about and what it is you want. This may sound obvious. But it’s critically important. What do you really want from this argument? Do you want the other person to just understand your point of view? Or are you seeking a tangible result?
  • Liz Daley 1985-2014. The Cleanest Line: She was someone I could instantly connect with. She was an inspiration because of her enthusiasm and her abilities. She had a sparkle that shined through everything she did. For every challenge she encountered, she confronted it with creativity, a positive attitude and love.
  • Why Values are Valuable. Medium: these creatures called companies aren’t designed. They are born, they form and emerge as the sum of the behaviours and decisions and world-view of the people they comprise. That’s not to say they are an aggregate of the whole personalities of all of the people in them.

Making Do

  • How We Sent a Man to the Moon Without E-mail and Why it Matters Today. Study Hacks: the way we currently use e-mail technology  — in which our day is interrupt-driven and quick responses are expected — is not a necessary condition to successfully manage teams and organizations tackling hard problems.
  • Apple unveils new perks to attract talent. Fortune: […] for the first time we’ve probably got four generations in the workplace at the same time, and we need a plethora of programs.”
  • Engineering360 Joins Expanding World of Vertical B2B Communities. Paul Gillin: IHS is the biggest media company I’ve never heard of. Based  in Englewood, CO, it had revenues of $1.8 billion last year providing information services for a wide variety of mostly heavy industries.

Making It

  • It’s the Ad Creative — Stupid. Screenwerk: Various studies from comScore, Millward Brown and Nielsen (summarized here) repeatedly have shown that ad creative matters in terms of consumer response, brand perception and purchase intent.
  • It's the Links, Stupid. The Economist: Among the other technical features of blogs, two highlight the quintessentially social nature of blogging. The first is a “blogroll” […]The other feature is “trackback”, which notifies (“pings”) a blog about each new incoming link from the outside […] the essence of blogginess is “the unedited voice of a single person”, preferably an amateur. Blogs, in other words, usually have a raw, unpolished authenticity and individuality. This definition would exclude quite a few of the blogs that firms, public-relations people or newspapers set up nowadays.

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Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.

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