Businesses Should Treat Technology Like a Special Effect

“Businesses should treat technology like a special effect.

   If you’re James Cameron and you’re doing a movie like Avatar, the issue is, “What kind of world am I trying to create?”

     Then the question is, “So how do I get the technology to do that?” 

     The leading question is not, “Gee, how do I make a cheaper movie faster?”

[Michael Schrage]



Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.