Intrinsic, Appropriate, Original

Growth is a resultMaking Sense: Intrinsic

  • Marketers regularly use over 100 software programs. ChiefMartec: Most software programs we use are what I call ambient software — they’re either invisible or you don’t consciously think of them as software when you use them. […] It’s the opposite of convergence into a handful of software providers. It’s ubiquity — we’re hurling towards a future where every company is a software company to some degree.
  • A message from Tim Cook about Apple’s commitment to your privacy. Apple: A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product. But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy. Our business model is very straightforward: We sell great products.

Making Do: Appropriate

  • How Infographics Are Ruining The Web. Dan Frommer: Is there a lazier form of "journalism" and "marketing" right now?
  • Stop Searching for That Elusive Data Scientist. HBR/Michael Shrage: in the same way that the rise of mobile devices has changed how organizations communicate and collaborate internally and externally, the concurrent rise in Big Data and analytic opportunities means that smart organizations would be foolish to outsource this away from the very people who need to be more data-driven. You want to cultivate internal capability, not just hire it.

Making It: Original

  • YouTube is spending more money on original content. GigaOmYouTube has offered one of its creators “single-digit millions” to fund a ten-part series.



Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.