Storytelling Edition


[via The Big Picture]

Making Sense: Science

  • For Its New Shows, Amazon Adds Art to Its Data. The New Yor Times: The creators also said that despite their employer’s algorithm-driven image, they were going with their creative gut. […] “I am sure they are mining all kinds of data, but my job is to be a good storyteller.”
  • Computer Programmed to write its own fables. The Guardian: Margaret Sarlej, at the University of New South Wales, has devised the Moral Storytelling System, which generates simple stories with one of six morals identified in Aesop's fables: retribution, greed, pride, realistic expectations, recklessness and reward. The stories are structured around characters who are able to experience up to 22 emotions, from joy to pity, remorse and gratitude, in three different story worlds.

Making Do: Art

  • Product Placement. Tom Fishburne: Storytelling is all the rage, but marketers are not naturally great at storytelling. Sometimes we have to learn when to stop marketing.

Making It: Outcomes

  • Nothing is New Forever. Faris Yakob: Just shift your focus away from the outputs and towards the outcomes — each idea is a behavioral system, creating value when the user interacts with the brand. The NEW remains home for ideas that can’t be defined solely by their expression, only their impact.
  • Elemental Storytelling. NPR: I am fascinated by storytelling glue. Anytime I see someone who's good at it, I stop and wonder, how'd they do this? Why can't I tear myself away?

What are you reading?

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Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.

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