Under Armour: I Will What I Want

A new campaign by Under Armour tells a story many athletes and achievers know well — resilience and dedication are our best allies in a world of conventions and comformity.

Does this composite letter sound familiar to you?

Dear Candidate,

Than you for your application to our ballet academy. Unfortunately you have not been accepted. You lack the right feet, Achilles tendons, turnout, torso length, and bust. You have the wrong body for ballet and at 13 you are too old to be considered.

Misty Copeland took it in leaps more than strides.

Watch the video.

[campaign site]


Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.

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