Digital Trails, Technology Roles, and Feedback Loops

Feedback Loop
Making Sense:
Digital Trails

  • This Is How Your Financial Data Is Being Used to Serve You Ads Whether you like it or not. AdWeek: Everyone in advertising is buying exhaustive records of your purchases—all your purchases—and comparing them to your viewing habits so that they know which ads you saw and whether or not they changed your behavior.
  • Where Online Services Go When They Die. The AtlanticWhen any sizable online service disappears, a piece of our civilization's cultural fabric goes with it. In this case, the missing cultural repository is Prodigy, a consumer-oriented online service that launched in 1988 as a partnership between Sears and IBM. Users accessed it by dialing into regional servers with a personal computer and a modem over traditional telephone lines. Once connected, they could trade emails, participate in online message board discussions, read the daily news, shop for mail-order items, check the weather, stocks, sports scores, play games, and more.

Making Do: Technology Roles

  • The CIO: Emerging or Submerging? RSR Research: This is incredibly worrisome. When a primary goal of a company is to become an omni-channel retailer, it’s imperative that it accesses one set of data on customers, products and orders. Retailers continue to report lack of visibility into orders, customers and inventory as a top-three inhibitor to cross-channel consistency and execution. From where I sit, that can only happen with ONE person in charge of the whole thing.

Making It: Feedback Loops

  • FullStory takes in $1.2 million to help companies get better feedback on their websites. GigaOm: The Atlanta-based startup’s technology lets customers get direct feedback into how their websites are performing with their users. Basically, if a user spots a bug or something that looks out of whack on a website and decides to exit the site, FullStory’s software records all of the user’s interactions leading up to the person’s decision to leave.
  • Apple-designed iBeacon hardware hits FCC: for Apple Stores, developers, or consumers? 9to5mac: iBeacons allow developers to create iOS applications that can use iBeacon hardware sensors to provide precise location information for the corresponding app. For example, Apple uses iBeacons in its retail stores to provide information about nearby products, services, and upcoming classes.


Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.

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