Clear Focus on Customers for Digital Growth

Digital Customer Engagement Ranks First_McKinsey
Organizations maintain a focus on customer acquisition (and potentially retention, although not specifically called out) strategies as represented in the results of a global survey conducted by McKinsey and published in June 2014.

According to the same survey, CIOs and CEOs play a direct role in supporting and sponsoring digital initiatives.

 CIO and CEO Play a direct role in Digital Growth_McKinseyCMOs are not far behind, however. In fact, based on survey data collected by Adobe in 2013, 60 percent of marketers expect their companies will invest more in digital marketing technology this year.

The visual below I used in my recent presentation at the Consumer Goods Technology Sales & Marketing Summit (#cgsm2014). I collected other data points about skill sets required for various marketing jobs, and longer tenure due to the benefits of data to consumer insights chief marketers are adding to organizations (I used images of real CMOs at CPGs for demonstrative purposes).

CMOs_Tech Investment_ConversationAgent

However, in the same Adobe survey, less than half of digital marketers said they feel highly proficient in digital marketing.



Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.