Surfacing Content, Telling the Story


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Making Sense: Surfacing Content

  • Why you can no longer expect that the news will find you. Gigaom: Google is one of the world’s most valuable companies because its mission “to organize the world’s information and make it accessible” arrived at a time when the explosion in web content generated by the rise of digital publishing started to become unmanageable. But it often concludes that its own information is better than information provided by others that lack its reach, and it is cramming more and more paid advertisements into the top of its search results pages.
  • Fireside chat with Google co-founders, Larry Page and Sergey Brin. Koshla Ventures: […] if you're doing things that are highly interrelated, then there is some complexity limits. It's all going to escalate to the CEO, because you have things that are interrelated. At some point, they have to get integrated. A lot of our Internet stuff is like that. The user experience needs to make sense. It needs to feel like you're using Google, not that you're using something else. So I think there is a limit on how much we can do there, and we have to think carefully about it.

Making Do: Cheering #WorldCup

  • Nation Loses Game By Default. The Awl: A look at how brands got into the #WorldCup game.

Making It: Telling the Story

  • The toy department shall lead us; Why sports media have always been newsroom innovators. Columbia Journalism Review: ‘The metabolism of sports and the metabolism of the Web always seemed like a good match,’ says Jim Brady. ‘You have horrible deadlines, things that change at the last minute, a lot of ups and downs.’
  • The Core Story. Nieman Reports: […] why do comics work so well? The secret is in how users consume the content. Comic books make it possible to understand more—and do it faster. Comics theorist and cartoonist Scott McCloud calls it “amplification through simplification,” in which the simplified drawing pares down an image to its “essential meaning.”

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Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.