Making Sense: The Internet of Tomorrow

• Tomorrow's Social Products. John Miller on Medium: In this new world of mobile apps, your push notifications live one level above every single app. No matter which icon you tap first every time you open your phone, or which service you check twenty times per day, the push notifications on your lock screen are always the first feed you see when you use your smartphone. Not Twitter, not Facebook, not Instagram.

• The Internet with a Human Face: Beyond Tellerand 2014 Conference Talk.  Idle Words: Investor storytime is why you'll see facial detection at store shelves and checkout counters. Investor storytime is why garbage cans in London are talking to your cell phone, to find out who you are. (You'd think that a smartphone would have more self-respect than to talk to a random garbage can, but you're wrong). We're addicted to 'big data' not because it's effective now, but because we need it to tell better stories. […] One of the worst aspects of surveillance is how it limits our ability to be creative with technology. It's like a tax we all have to pay on innovation. We can't have cool things, because they're too potentially invasive.

Making Do: Fitting the Medium

• 5 signs programmatic advertising is taking off. Digiday: Despite the rapid rise of programmatic buying, the  basic rule of advertising remained the same: Marketers and their dollars go to whatever platforms capture the most eyeballs. User behaviors on these platforms, in turn, define the form that their ads eventually take. Banner ads, commonly ignored and clicked accidentally on the Web, don’t work well on mobile, leading ad tech companies to invest in native ad placements that make the most sense.

• Uber is the New Google. Fast Company/Om Malik: Uber, like Google, is taking a highly disorganized business–in its case, private transportation such as taxicabs and private limousines–and ordering it neatly. Just as broadband served as rocket fuel for Google, smartphones and the always-on mobile Internet are powering Uber. CEO Travis Kalanick is playing the speed game as well: Uber has expanded rapidly into more than 90 cities in 34 countries worldwide, adding drivers (and cars) by the thousands because more cars means getting one to pick you up more quickly. The faster that happens, the less likely you are to look elsewhere.

Making It: Personal

• Goodbye and all that: Today is Catie Cotton's Last Day at Apple. <re/code> Kara Swisher: I only dwell on this because it’s both sad and disturbing that it’s still okay to talk about a high-ranking woman in this way and make it seem as if it was a cogent and valid commentary on her performance as a professional executive. Recently, the same has been true around the firing of New York Times editor Jill Abramson, who was called “pushy” and “brusque.”