When You Publish


Fruits of Our Labor
I do not always have the time to engage in the kind of deep research and analysis I like to conduct, even for a post I share freely here. It's been a process to let go of obsessing about images and formats — I am bound to this template for a little while longer.

While not every post may be to my high standards, I do commit to this work and looking back over the last eight years of blogging, I can see how much my writing has both remained thematically consistent and evolved qualitatively via deliberate practice.

Consider that most of my work as digital strategist also involves writing — briefs, planning documents, reports, deliverables, actual guides and programs, presentations (lots of them), proposals, training materials, articles, speaking abstracts and talks, etc. the list goes on.

I also read a lot of different publications, blogs, research papers, books, and engage with other forms of interactive content daily. A few sites in my reader are absolute gems. Among the rare ones is Steven Pressfield's blog. I enjoy his easy style and stories so much that I subscribed by email to make sure I don't miss any.

Today's Writing Wednesdays post# about the recent publication of his latest book hits home. He says:

I have been trained in the Tinseltown School of Having Your Heart Broken. It’s a good school. It’s great training. The screenwriter, particularly the spec writer (i.e., one who originates a project on his own), knows that even when she actually sells a piece and gets it made, she will be a) fired, b) removed from the project, c) cut out of all influence. When she finally gets to see the finished product, which is usually by buying her own ticket at some Edge City multiplex, she will find her vision mangled, mutilated, and misshapen. Sometimes she won’t even recognize it. Can she console herself by saying, Hey, at least I got paid? Yeah, but of course by then she has long since spent the money.

Books are much better. The field is level. You can’t be canned. No one will rewrite you. What you put on the page is what gets out there.

Read the post and the comments' thread.

This blog has taught me so much in eight years. One of the most important lessons is a reminder that while my other work is also important, it may or may not get out there as I envisioned it. This is where I get to put thoughts on the page and choose what gets out there when I hit publish.

That is the most valuable learning. It's the person that gets done and transformed through the writing that matters.

[image of cherry blossoms, Vignola, MO, Italy]

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Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effects on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.