Affecting Culture in a Meaningful Way

A lesson in the making of culture via the making of work via Pixar's Ed Catmull in  Creativity, Inc:

(emhasis mine)

Improvement didn’t happen overnight. But by the time we finished A Bug’s Life, the production managers were no longer seen as impediments to creative progress but as peers—as first-class citizens. We had become better.

This was a success in itself, but it came with an added and unexpected benefit: the act of thinking about the problem and responding to it was invigorating and rewarding. We realized that our purpose was not merely to build a studio that made hit films but also to foster a creative culture that would continually ask questions.

Conversation is a tool to encourage thinking together. When used this way, it leads groups to a new awareness, affecting culture in a meaningful way.



Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effects on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.