What is Content Marketing and Why do Brands Need it?

If my post on content is bigger than Google did not convince you, perhaps said another way will resonate. Noah Brier in Re/Code#:

[…] the shift to social (and ultimately mobile, which I’ll discuss when I get to market size), is forcing every marketer in the world to become an expert content creator who can create a wealth of interesting, relevant and on-brand content to reach consumers through their platform of choice.

What that means is that content is a unit that transcends social networks and media channels; it spans marketing from analog to digital and is increasingly important to gain and keep attention as we shift to social streams and mobile applications.

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