If my post on content is bigger than Google did not convince you, perhaps said another way will resonate. Noah Brier in Re/Code#:

[…] the shift to social (and ultimately mobile, which I’ll discuss when I get to market size), is forcing every marketer in the world to become an expert content creator who can create a wealth of interesting, relevant and on-brand content to reach consumers through their platform of choice.

What that means is that content is a unit that transcends social networks and media channels; it spans marketing from analog to digital and is increasingly important to gain and keep attention as we shift to social streams and mobile applications.