Publishing and Intent Engines


“What does “success” mean for a content publisher? It’s not an easy answer, as pageviews, clicks, and pure traffic measures do not capture the full business goals of a publisher, which may include many different businesses ranging from ads, subscriptions, apps, conferences, data, and other physical and digital products.”

[Taylor Davidson]

More thoughts on what makes a good blog tomorrow.

In the meantime, I am thinking about

1) native advertising as units of content, and implications,

2) greater use of cards across social with embedding capability applications,

3) data AND user-driven iterative process.

More on streams in my post for the AM.

See you then.

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Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effects on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.