Relational, Human, Social

Making Sense:

  • Apple's failure to pay for favorable media coverage flies in the face of Samsung's payola. Apple Insider: It appears that Apple's Tim Cook is not only choosing to spend his company's money with more integrity, but is also doing so more effectively. While Samsung pushed 68 percent more phone shipments (unofficial numbers say 86 million phones, versus Apple's 51 million iPhones) and spent much more on advertising and promotion, Apple earned nearly twice as much money in the quarter.
  • Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters. Pew Research: There are at least six distinctive structures of social media crowds which form depending on the subject being discussed, the information sources being cited, the social networks of the people talking about the subject, and the leaders of the conversation. Each has a different social structure and shape: divided, unified, fragmented, clustered, and inward and outward hub and spokes.

Making Do: Human

  • My 2 cents on Sports Marketing and what I learned from SMU Basketball this week. Mark Cuban: We use technology to tell people of all ages what they are missing when they are not at a game.  Not to remind them that they can do the same stuff at home on their phones while watching the game on tv.
  • What the tech business hasn't yet grasped about human nature. C|Net“In this digital world, the story we’re telling about the future is a story driven by what the technology wants and not what we as humans need,” Bell said at the WIPjam developer event during the massive Mobile World Congress show here. “We want mystery, we want boredom, a lot of us in this room want to be dangerous and bad and be forgiven about it later. We want to be human, not digital.”

Making It: Social

  • Talking to Steve Case. Anil Dash: At the other end of the spectrum, it was also truly refreshing to talk to a tech billionaire who recognizes the social obligations that the tech industry and its leaders have to their communities.
  • What I Learned This Week–You Are What You Share. Andy Nulman: What’s fascinating about this phenomenon is not what you're telling others about others when you share something; it’s what you are telling them about you.   McLuhan was right; the medium is indeed the message.


Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effects on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.