I have been a fan of the event format BRITE and early, as I said at the time.
A group of senior marketing professionals gathered at Columbia Business School in a discussion format around a few themes and to answer one main question: how are we going to help our companies grow?
What followed qualified as marketing unplugged.
There have been many great programs since then, and I am happy to say that my travel schedule allows me to participate again this year.
BRITE '14 will bring together 500+ leaders from marketing, technology, and media to discuss how technology and innovation are transforming the ways that companies build great brands.
With speakers like Justin B. Smith, Chief Executive Officer, Bloomberg Media Group, Neil Blumenthal, CEO & Co-founder, Warby Parker, Jon Steinberg, President & COO, BuzzFeed, and other prominent leaders from Facebook, The New York Times, IBM, Disney, American Express, Kate Spade New York, and HP we will be addressing the evolution of marketing from many different points of view.
Program topics will include: monetizing social media, native advertising and branded content, brand voice across digital and traditional channels, customer experience and happiness, the changing role of the CMO, and more. (See the full agenda)
BRITE ’14 Conference: Brands, Innovation, Technology
March 3 – March 4, 2014
Lerner Hall, Columbia University, New York City
REGISTER NOW and you will receive an additional $100 discount as Conversation Agent community member (plus, we will get to meet in real life).
Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effects on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.