If You Want to Build a Ship

If You Want to Build a Ship

“If you want to build a ship, don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”

[Antoine de Saint-Exupéry]


An example of teaching them to long for the sea story from my feeds today is a piece of news cast into the "how marketers worry about this" story frame.

I cannot help but wonder, since I have held that role, wearing the overall brand strategy hat, if it isn't a case of transference. An agency worrying on behalf of a brand, as a courtesy.

Marketers being too busy and head down on work, and all that.

Funny, I wrote this a year ago, and it is still applicable today. Solve the problem, or make introductions to someone who can, don't talk about what we should worry about.


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Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effects on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.


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