The Power of Emotion and Big Ideas


Louie Schwartzberg's# stunning time-lapse photography, accompanied by powerful words from Benedictine monk Brother David Steindl-Rast, serves as a meditation on gratitude (Filmed at TEDxSF.)

This video also serves as a powerful reminder of how emotion connects us in ways we cannot hope to achieve through rationality. Big ideas and consistent work — he spent thirty years spent working to get to this project — do net impressive results.

Mainstream conversations on content gravitate to utility and clever applications. Useful is not the same as compelling. Clever is a poor substitute for appropriate. Even meaning, as important as it is to relationships, is running the risk of becoming a fancy expression with little action to back it up.

Our rational selves have forgotten the power of emotion in creating experiences worth having. Emotion is the source of empathy, respect, and mindfulness from whence understanding is felt.

Schwartzberg's reminds us about the captivating force of inspiration, and the magic of storytelling. OMG to him means: oh, the work caught attention, it makes one mindful; my, connects with something deep within your soul, creates a gateway for ways to rise up and be heard; God, the principal journey we want to be on, to feel like we are connected to a universe that celebrates life.

Last time I looked, his video of the 2011 talk on YouTube had more than 800 comments and almost 3 million views, yet it was forwarded to me only yesterday. The fact that it is still being shared widely makes another important point for content strategists: content that works is timeless.

Invest 9 minutes of your time to watch the whole thing in full screen. You can thank me after you send it to family and friends (a perfect reminder of the beauty of nature at a time of reflection).

It's not just another piece of content, it is the one opportunity that you have to make a connection, to help someone have an OMG moment.

 

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Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effects on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.


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