Visual Storytelling

Conversation Agent 2011 Yearbook Quotes from Valeria Maltoni

One of the most enjoyable aspects of my work, in addition to research and analysis, is visual storytelling. The decks you see in my slideshare account as well as all the visuals I use to illustrate concepts at my custom keynotes are my product and my selection.

The "best of" compilation I worked on for the blog's yearbook a couple of years ago was especially rewarding — putting together appropriate images with posts has been an hallmark of this blog.

At work I collaborate with visual designers and art directors who can take concepts to a whole new level. It is a blessing to see the finished products through. Good visuals tell a story powerfully.

Whenever I am looking for inspiration, I log onto slideshare or prezi. Here are a couple of recent discoveries and a few timeless examples of good visual storytelling.

Pixar's 22 Rules to Phenomenal Storytelling from @powerfulpoint

I am in awe of the talent and product coming out of Pixar, and I have admired them in the past writing about the Pixar touch and how it is made up of product, purpose, persistance, and performance.

Incidentally, Bob Sutton provided one more reason to learn more about Creativity,Inc. in the new upcoming book by Pixar's Ed Catmull#. The presentation I chose for Pixar uses a simple design principle and keeps it constant throughout, making it easier to take in the breadth of information shared in the 22 rules.

Q&A Highlights with Nancy Duarte and Garr Reynolds from Duarte, Inc.

Another solid format is conveying a few key points from a Q&A — this could be done with product launches where I would add a short video as well, or at company meetings, for example.

This short deck summarizes a conversation between two presentation artists. I particularly appreciate the restraint from using corporate templates, logos, etc. The message is a powerful enough brand.

Redefiners: Capturing Media Growth Dollars from Activate

This deck is a couple of years old, yet it still remains one of my favorite visual representations of data and analysis to make a point. The message is still quite relevant. In this environment you want to take from the best ideas and build on them fast.

What's Your Perception Strategy? (Why It's NOT All About Content) from Stephen Anderson

Perception, says Anderson, is a process of active construction based on prior experiences and memories. This is a good example of using many slides to convey a complex concept clearly and keep the presentation engaging.

The content does not exist independent of some presentation form and other forms of context. In the formulation of messages, meaning is a combination of what (content) and how (presentation), plus other external and internal elements.

How Do You Design For Creativity? from Bud Caddell

Another favorite visual storyteller, Bud Caddell employs a very clean design to provide a few pointers on creativity. Complete with exercises and thought starters to demonstrate an approach to problem solving.


My favorites on Prezi are client-related, so I won't be posting them here.



Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effects on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.