Internet Delivers Convenience via Speed and Cognitive Ease


InternetConvenience_EvWilliams
“The internet makes human desires more easily attainable. In other words, it offers convenience. Convenience on the internet is basically achieved by two things: speed, and cognitive ease.”

[source: wired]

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Eleven years ago, Craig Newmark said in an interview that community
is about connecting people who need a break with people who might be
able to give them one. It's all about people helping one another. The
idea is not new
.

How do we build useful tools people will pay for? By figuring out what makes them useful — e.g., helps them do what they want to do more easily and quickly. Think immediacy, accessibility, findability, personalization, a sense of authenticity worth paying attention to, embodiment.

Six verbs to activate those generatives: 1) screening, 2) interacting, 3) sharing, 4) accessing, 5) flowing, and 6) generating. [What Technology Wants, Kevin Kelley]

More on the unexplored opportunities in online influence and Kevin Kelley's TOC talk.

 

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Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover
the value of promises and its effect on relationships and
culture
. She is also frequent speaker at
conferences and companies on a variety of topics. Book her to speak here.