Internet Delivers Convenience via Speed and Cognitive Ease

“The internet makes human desires more easily attainable. In other words, it offers convenience. Convenience on the internet is basically achieved by two things: speed, and cognitive ease.”

[source: wired]


Eleven years ago, Craig Newmark said in an interview that community
is about connecting people who need a break with people who might be
able to give them one. It's all about people helping one another. The
idea is not new

How do we build useful tools people will pay for? By figuring out what makes them useful — e.g., helps them do what they want to do more easily and quickly. Think immediacy, accessibility, findability, personalization, a sense of authenticity worth paying attention to, embodiment.

Six verbs to activate those generatives: 1) screening, 2) interacting, 3) sharing, 4) accessing, 5) flowing, and 6) generating. [What Technology Wants, Kevin Kelley]

More on the unexplored opportunities in online influence and Kevin Kelley's TOC talk.



Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover
the value of promises and its effect on relationships and
. She is also frequent speaker at
conferences and companies on a variety of topics. Book her to speak here.