When Strategy Gets Out of the Way


A lot of what we seem to be doing in a product like [the iPhone] is actually getting design out of the way. And I think with that sort of reason — and they’re not just arbitrary shapes — it feels almost inevitable. It feels almost undesigned. It feels almost like, “Well, of course it’s that way. Why would it be any other way?”

[Johnathan Ive]

It's a similar concept with strategy. The more it seems obvious (in retrospect) it was the way to go, the stronger the focus and discipline invested to make it happen.

 

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Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover
the value of promises and its effect on relationships and
culture
. She is also frequent speaker at
conferences and companies on a variety of topics. To book her to speak click here.


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