What’s Going on That Matters

Conversation Agent Meaningful Actions

What's going on that matters is the first of a small number of questions we should ask as businesses. Next come decision moments — what change(s) is(are) needed, and what should we do first, then second, third, etc.

This is how you know a strategy is appropriate — it first identifies the nature of the challenge, it then looks to prove and/or disprove a thesis, then offers a set of coherent analyses, concepts, arguments, and actions to respond to that challenge with focus and discipline.

A while back I created a set of statements to describe meaningful actions for businesses:

  • Act appropriately – be human in conversation and in the
    moment to get the most out of opportunities in social and other technologies
  • Build prosperity and confidence by making the best promises
    you can keep
  • Connect ideas and people – execution is about relationships
  • Do the work with love and discipline
  • Focus on creating strong, resilient, and enduring businesses
  • Honor community
  • Listen, observe, and learn – how talk changes our lives
  • Respect the purpose and values of the business and its
  • Recognize the value and importance of planning and
  • Speak clearly – the
    language of sincerity is focused and purposeful

They are a constant reminder that how we go about executing our ideas is just as important as why we're doing what we do.



Valeria is an experienced listener. She is also frequent speaker at
conferences and companies on a variety of topics. To book her for a
speaking engagement click here.