The One Thing to Keep in Mind When Making a Film

"When you make a movie, always try to discover what the theme of the
movie is in one or two words. Every time I made a film, I always knew
what I thought the theme was, the core, in one word.

In “The Godfather,”
it was succession. In “The Conversation,” it was privacy. In
“Apocalypse,” it was morality.

The reason it’s important to have this is
because most of the time what a director really does is make decisions.
All day long: Do you want it to be long hair or short hair? Do you want a
dress or pants? Do you want a beard or no beard? There are many times
when you don’t know the answer. Knowing what the theme is always helps

[Francis Ford Coppola]

This is a short quote from a good conversation with the Italian director on the creative process, making films, using a prompt book filled with notes, and putting actors in a social frame of mind with something sensual connecting them.

I've been saying for years that where I grew up we used food as an excuse to be social comparing food to content.

In the fluid context of online media, we're called to making decisions all the time. The intent and vision remain constant, while the expression and execution are weaved into the very fabric of how we experience.



Valeria is an experienced listener. She is also frequent speaker at
conferences and companies on a variety of topics. To book her for a
speaking engagement click here.