Being Creative



When it works you've got wings

This is what Keith Richards says in his biography, Life about being immersed in a creative hurricane of his own doing:

“There’s a certain moment
when you realize that you’ve actually just left the planet for a bit and that
nobody can touch you… When it works, baby, you’ve got
wings.”

When all else is in flux, being creative is a competitive advantage. Creativity and empathy are the qualities most sought after by businesses — or they should be.

Because understanding context is the product of a deep immersion in the environment where interactions are taking place. Along with a Web navigation taxonomy, there is a human taxonomy, grounded in culture, the five senses, and our search for meaning.

 

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Valeria is an experienced listener. She is also frequent speaker at
conferences and companies on a variety of topics. To book her for a
speaking engagement click here.


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