Customer Acquision Costs


What percentage of your acquisition costs are due to poor customer experience, misalignment between product promise and delivery, employees hiding behind policies and procedures, or just plain indifference?

Do you factor those costs in your lead acquisition program? Why not?

How about your ability to hire and retain top talent?

Have you thought about it?

If you have, it's time to DO something to change that and work to reverse the flow.

 

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Valeria is an experienced listener. She is also frequent speaker at
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