Online Media Value Outpaces Offline’s in U.S.


EmailA new report by BCG found that U.S. consumers get more value from online media, net of the associated costs, than from offline media. This “consumer surplus” will continue to grow, with profound implications for media industry participants.

BCG tallied experiences for seven media categories — books, radio and music, U.S. newspapers and magazines, TV and movies, video games, international newspapers and magazines and user-generated content and social networks.

The exhibits tell the story – Consumers are increasingly willing to pay for content—particularly
for content that is unique, rare, or perceived to be a bargain
.

Exhibit1_Follow-Surplus

Exhibit2_Follow-Surplus

Exhibit3_Follow-Surplus

Exhibit4_Follow-Surplus

Exhibit5_Follow-Surplus

[hat tip Kara Swisher]

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