Becoming a Publisher

Can you run an online publication?

Answer honestly. Do you have what it takes to run background research, fact check, spell check, grammar check, objectivity check.

Wait a moment, wasn't blogging supposed to be about opinion and voice?

Yes it was, and so was journalism. You are allowed to feel, witness (experience), and document what you see through your human filter.
As Christiane Amanpour put it:

there are some situations that one simply cannot be neutral about. Objectivity does not mean treating all sides equally. It means giving each side a hearing.


Herein lies the first lesson in running a publication for bloggers –- it is about being balanced in recognizing differing points of view.

Another journalist I have tremendous respect for, John Timpane of the Editorial Board at The Philadelphia Inquirer and former Shakespearean English teacher and poet, calls it skepticism.

This means requiring the official reality to explain itself. Not to be confused with another sentiment, which is often overused: cynicism. A cynic is not open to discovery, he is set in his ways.

A skeptic, on the other hand, is open to receiving. Listening while exercising critical thinking.

Now that you are listening, you can pass the biggest test.

The Biggest Test

The biggest test you can take after you honor the proper grammar and form is that of attribution. Being objective means being honest with yourself, and with the other –- both sides.

Can you do that? Then you are well on your way.

All the other things –- finding news content, analyzing it, doing background and fact checks, even finding a sponsor or an ad network for your publication, are easier.

The hardest part is always that of objectivity. Asking, even requiring reality to explain itself is harder than it seems.

Yet the rewards are so much greater. When Ars Technica was bought by Condé Nast we learned a very important piece of information: the community that forms around an online publication can be a powerful story.

Compelling at the tune of millions of dollars. Content is a very important asset to forming that community, as is the integrity of the reporting done with objectivity.

What side of the conversation are you not giving a hearing to? Why not?


[originally published at The Blog Herald]


Valeria is an experienced listener. She is also frequent speaker at
conferences and companies on a variety of topics. To book her for a
speaking engagement click here.