Understanding the Stream and People’s Preferences Within it


Passive_and_active

Beyond the early adopters and technology fanatics, the greatest majority of people are still after passive entertainment.

Thanks to search engines like Google and social networks like Facebook, the people formerly known as the audience are more active online.

However, even those of us who are most active content creators desire to be entertained and the greatest majority still turns on a device (often the TV) without any intent. Maybe you've done it yourself — turn on the TV and just channel surf. 

In fact, 86% of the time, people navigate to the guide and flip to something of interest. Only 14% of the time people search for a specific show or navigate to a certain channel on TV.

This passive\active spectrum was one of the digtial trends I addressed at Digital Age 2.0 in Brazil a couple of weeks ago and one that shows much promise in terms of how providers of content for TV and now multi device experiences can and are finding tremendous opportunity.

How does your story help you deliver on this tension between the desire to be entertained and the need to work for your meal? 

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Valeria is an experienced listener. She is also frequent speaker at conferences and companies on a variety of topics. To book her for a speaking engagement click here.

 


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