New Pew Survey Finds Privacy Concerns Drive Tool Adoption



Have you either not installed or stopped using an app on your phone because of data privacy concerns?

If you've ever lost your cell phone, or it was stolen, you are all too
aware of how much data we already carry in our pockets — about our
connections and the things we do. Why it's a good idea to back up files

A new survey on mobile privacy by Pew finds you are not alone. From the findings abstract:

than half of mobile application users have uninstalled or avoided
certain apps due to concerns about the way personal information is
shared or collected by the app, according to a nationally representative
telephone survey conducted by the Pew Research Center’s Internet &
American Life Project.

In all, 88% of U.S. adults now own cell phones, and 43% say they
download cell phone applications or “apps” to their phones. Among app
users, the survey found:

  • 54% of app users have decided to not install a
    cell phone app
    when they discovered how much personal information they
    would need to share in order to use it
  • 30% of app users have uninstalled an app that was
    already on their cell phone
    because they learned it was collecting
    personal information that they didn’t wish to share

Taken together, 57% of all app users have either uninstalled an app
over concerns about having to share their personal information, or
declined to install an app in the first place for similar reasons.

The moving line between information and too much information in the hands of a few is part of our ongoing negotiation around trust, privacy, and promises. While we ask: Where will the line move? How will that affect trust? We should also realize that like all knowledge, data is more useful when shared.

There is however a difference in intent between what we share on Facebook, Twitter, and Google+, for example, and the things we actually do. We, and likely your customers as well, often post links and start discussions for a variety of reasons.

From being bored at work to showing off in public and imitating others, the lack of specific information on why we do what we do in social networks is the reason we label key performance indicators (KPIs) vanity metrics when taken too seriously — or alone — as a data point.

It's also easy to jump to attribution from too small a sample or not enough data points across silos — data integration continues to be a challenge inside many organizations. Similar silos exist across the open Web.

How do we go across silos to capture value, to make data usable for business, and for public good?

Computer scientists Sandy Petland proposed the New Deal on Data to the World Economic Forum. Since then the idea has run through various discussions turned into the Consumer Data Bill of Rights in the United States, and the declaration on Data Rights in the EU.

Says Petland:

the people who have the most valuable data are the banks, the telephone companies, the medical companies, and they're very highly regulated industries.

As a consequence they can't really leverage that data the way they'd like to unless they get buy-in from both the consumer and the regulators.

The deal that they've been willing to cut is that they will give consumers control over their data in return for being able to make them offers about using their data.

When I think about the opportunities brands miss here I bristle. Sure, it is a fine line to navigate the one between trust and privacy, yet you can get started on the right foot. Relationships are built on helping people do what they want to do.



Valeria is an experienced listener. She is also frequent speaker at
conferences and companies on a variety of topics. To book her for a
speaking engagement click here.