Credibility and Relentless Focus


"Remain true to yourself and your philosophy. Changing in the face of adversity will in fact diminish your credibility with your customers.

 […] you can’t become credible overnight just on the basis of huge advertising campaigns.

 […] To create something exceptional, your mindset must be relentlessly focused on the smallest detail."

[Giorgio Armani]


Fair weather tactics will only take you so far. (and so will fair weather relationships). Short cuts will only net you ill fitting clothing.

Admittedly I combined a few things Armani said in interviews in this quote. His creations and work ethics have remained incredibly disciplined over the years. One detail at a time have now formed a instantly recognizable pattern and style.

Like another fascinating figure in Italian commerce and craftsmanship based in my region (Emilia Romagna), Enzo Ferrari, Armani started his venture in mid life — Ferrari was 48, he was 41.

Overnight success more than twenty-five years in the making.



Valeria is an experienced listener. She is also frequent speaker at conferences and companies on a variety of topics. To book her for a speaking engagement click here.

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