How to Maximize Breakage


[Seth Godin, 20:17]

Make no mistake, this is a trend.

There are people discussing how to maximize breakage in your experience with their business right now.

Godin suggests there are (at least) 7 reasons why things might be broken:

  1. not my job
  2. selfish jerks
  3. the world changed
  4. I didn't know
  5. I'm not a fish
  6. contradictions
  7. broken on purpose

Watch the video, it's actually funny, in a sad way.

It starts with thinking it is my job to leave this place in a better condition than I found it.

We can choose.

Breaking the interaction on purpose because you want someone to do something you want them to do never works.



Looking for motivation to connect your purpose and values with forward movement? Contact me today.