How to Maximize Breakage


 

[Seth Godin, 20:17]

Make no mistake, this is a trend.

There are people discussing how to maximize breakage in your experience with their business right now.

Godin suggests there are (at least) 7 reasons why things might be broken:

  1. not my job
  2. selfish jerks
  3. the world changed
  4. I didn't know
  5. I'm not a fish
  6. contradictions
  7. broken on purpose

Watch the video, it's actually funny, in a sad way.

It starts with thinking it is my job to leave this place in a better condition than I found it.

We can choose.

Breaking the interaction on purpose because you want someone to do something you want them to do never works.

 

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