Reach, Relevance, and Experiences

Federico Fellini's 92nd birthday — January 20


Chinese New Year — Dragon


Charles Dickens' 200th Birthday — February 7


Gioachino Rossini's 220th Birthday / Leap Year 2012


Alessandro Manzoni's 227th Birthday — March 7

Father's Day is March 19 in Italy

Earth Day — April 22

These are some of doodles that caught my eye so far this year. Here's what Google says about they're history on its website:

Doodles are the fun, surprising and sometimes spontaneous changes that are made to the Google logo to celebrate holidays, anniversaries and the lives of famous artists, pioneers and scientists.


Reach works well with relevance to deliver experiences. You may have noticed the same thing I did, which is the reason why this format works.

The doodles are timely and a fun way for those people who choose to engage with them (permission with significance) to talk about what is special to them about a particular date, person, or occurrence.


[Google Doodles official archives]


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