Reach, Relevance, and Experiences


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Federico Fellini's 92nd birthday — January 20

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Chinese New Year — Dragon

Dickens-2012-HP

Charles Dickens' 200th Birthday — February 7

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Gioachino Rossini's 220th Birthday / Leap Year 2012

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Alessandro Manzoni's 227th Birthday — March 7

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Father's Day is March 19 in Italy

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Earth Day — April 22

These are some of doodles that caught my eye so far this year. Here's what Google says about they're history on its website:

Doodles are the fun, surprising and sometimes spontaneous changes that are made to the Google logo to celebrate holidays, anniversaries and the lives of famous artists, pioneers and scientists.

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Reach works well with relevance to deliver experiences. You may have noticed the same thing I did, which is the reason why this format works.

The doodles are timely and a fun way for those people who choose to engage with them (permission with significance) to talk about what is special to them about a particular date, person, or occurrence.

 

[Google Doodles official archives]

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