Systems Need to Change, How to Shape Your Next Strategy, and Rhetological Fallacies

We're all interested in what's next. Part of our discussion at re:think was about time and sense of timing as respects social networks and direct communications.

On time — the past is a reference point, the future is here, only unevenly distributed. On timing — this is the opportunity for business, the moment we have right now. Why miss it?


Systems Need to Change, How to Shape Your Next Strategy, and Rhetological Fallacies

This Saturday edition of Conversation Agent links uncovers patterns in how time/timing affects change in systems, strategy, and the errors and manipulations of rhetoric and logical thinking.

The three stories that caught my eye this (traveling) week are:


1Sarah Kathleen Peck writes about making things happen. Innovation comes from everywhere. The Future of Work, College, Education–and the Future of YOU? is a list of creative projects under way locally and globally:

Want to get intimately entrenched in understanding how the landscape of work is changing? Want to change the world yourself? The best way to make something happen is to do something. It doesn’t just matter what’s written in Time. It matters what you do, both for your own career, as well as in changing work and education for everyone.

[…] skill sets like Self-Awareness, Integrity, Confidence, Risk-Taking, Resourcefulness, and Strategy.

A return to grounding work in core values for a return to prosperity. Read Seneca, if you think this is new.


2With Spring upon us, it's never been a better time to get your strategy into shape. Mark Pollard suggests a few ideas on how to shape your next strategy. The real shape of things to come is:

Brand consultants (internal and external) have field days with senior marketers desperate to believe in models and shapes. Inheriting these things is usually very frustrating. The more you see, the more you realize how much of the same thinking fills them – especially in the CPG sector. So many brands are ‘inspiring’ and ‘empowering’ people. Their tones are so frequently ‘accessible’, ‘simple but not simplistic’ (thank you for the revealing clarification… again) and ‘confident’. So many of the insights merely justify the pre-ordained message

Why and how is your business different? Don't let the shapes use you, talk to people. Asking different questions is not only fashionable, it's the best way to close the gap between promises made and promises kept.


3Information is indeed beautiful. What you do with it matters. We look for opportunities to think through issues to avoid rethological fallacies. How many do you use?

[…] rhetorical techniques and logical fallacies.

Both are used heavily by institutional powers – governments, religions, political parties, across the entire spectrum – to sway opinion, confuse and obfuscate. And, unfortunately, we internalise them, like bad habits, into our own decision-making and mental processes.

In scientific fields, we call those fallacies junk science. One solution is to require an explanation in plain language.


We created systems, and it's time to rethink them differently. When it comes to strategy, let's not allow the shape to use us (this includes the shape of a job description, by the way), it is about meaningful actions.

How can you tell if an argument doesn't make sense? Use the roadsigns and examples to get oriented.


For a proposal delivered with confidence, contact me today.

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