50 Blogs for Your Must Read List


If you're like me, you like to find stimulating and thought provoking content online beyond the obvious and often recommended small group. People who ask questions differently, or maybe from a new domain and subject matter.

People ask me what I read all the time. It's been a long while since I've done one of my totally subjective list (more below). When I published the 100 PR people worth following on Twitter, the list received many reactions, public and private.

There are many great lists of marketing blogs like AdAge Power150, business catalysts, and miscellaneous lists with blogs about PR, social media, marketing, branding, and many Alltop categories.

My intent is not to duplicate one of those. 

Lists create culture

Umberto Eco proclaimed that:  

"The list is the origin of culture. It’s part of the history of art and literature. What does culture want? To make infinity comprehensible.

It also wants to create order — not always, but often. And how, as a human being, does one face infinity?

How does one attempt to grasp the incomprehensible? Through lists, through catalogs, through collections in museums and through encyclopedias and dictionaries.

There is an allure to enumerating how many women Don Giovanni slept with: It was 2,063, at least according to Mozart’s librettist, Lorenzo da Ponte.

We also have completely practical lists — the shopping list, the will, the menu — that are also cultural achievements in their own right.” ~ Umberto Eco [hat tip Maria Popova]

We like lists because we want to matter.

List as signal

I view lists as signal. Lists indicate what we pay attention to, get done, remember, speak to us, endorse even when not necessarily agree with completely, appreciate and are grateful for.

My subjective criteria for this list include people who help me think, have a different point of view that keeps me honest, are resourceful, creative and generous, include awe, inspiration, and surprise and don't take themselves too seriously.

Yes, there are (at least) 100 people who meet some combinations of these criteria and are still active bloggers (publish at least monthly, most weekly, some daily).

50 blogs for your #mustread list

For all the reasons above, and because I actually read and share from these blogs a lot, these blogs should be on your #mustread list.

Creative side of business

  1. Ad Literate by Richard Huntington
  2. Andy Rutledge by Andy Rutledge
  3. BBH Labs by Mel Exon, Saneel Radia, Griffin Farley, and Jeremy Ettinghausen
  4. Brains on Fire by Robbin Phillips, Geno Church, Eric Dodds, Amy Taylor and more
  5. Brain Pickings by Maria Popova
  6. Creative Collection by Andrew Keir
  7. Creativity Unbound by Edward Boches
  8. Cultural Radar by John Winsor
  9. Digital Tonto by Greg Satell
  10. Innovation Leadership Network by Tim Kastelle
  11. Off the Hoof by Tina Lee, Erika Hall
  12. Only Dead Fish by Neil Perkin
  13. Study Hacks by Cal Newport
  14. What Consumes Me by Budd Cadell
  15. Zeus Jones by Becky Lang

Business conversations

  1. Blog Maverick by Mark Cuban
  2. Buzz Machine by Jeff Jarvis
  3. Doc Searls Weblog by Doc Searls
  4. Emergent by Design by Venessa Miemis
  5. Harold Jarche by Harold Jarche
  6. Kidogo by Christina Cacioppo
  7. Jonathan Fields by Jonathan Fields
  8. Rajesh Setty by Rajesh Setty
  9. Successful and Outstanding Bloggers by Liz Strauss
  10. Taylor Davidson by Taylor Davidson
  11. Terry Starbucker by Terry Starbucker
  12. The Art of Non Conformity by Chris Guillebeau
  13. Tompeters! by Tom Peters
  14. Umair Haque at HBR by Umair Haque
  15. Work Matters by Bob Sutton

The business of technology

  1. A Smart Bear by Jason Cohen
  2. A VC by Fred Wilson
  3. Anil Dash by Anil Dash
  4. Apophenia by Danah Boyd
  5. Asymco by Horace Dediu
  6. Both Sides of the Table by Marc Suster
  7. Caterina.net by Caterina Fake
  8. Chris Dixon by Chris Dixon
  9. Feld Thoughts by Brad Feld
  10. Love Your Life Online by Alexandra Samuel
  11. Raesmaa by Riitta Raesmaa
  12. Scripting News by Dave Winer
  13. Singal vs. Noise by 37Signals
  14. Smarterware by Gina Trapani
  15. SplatF by Dan Frommer

 Analysis without paralysis

  1. Blind Five Year Old by AJ Kohn
  2. Confused of Calcutta by JP Rangaswami
  3. Monday Note by Jean-Louis Gassée
  4. Occam's Razor by Avinash Kaushik
  5. Rand's Blog by Rand Fishkin

At the end of the interview with Spiegel, Eco says: If you interact with things in your life, everything is constantly changing. And if nothing changes, you're an idiot.

He has a way with words.



[Rola Chang illustration via Fubitz]

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