Social Content, Writing Better, and Trusting People


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The WSJ had a wake-up call when its Tiger Mother story on its Facebook page had more comments than the paper's online website, at over 50,000 comments. The Journal's YouTube channel counts 8 million monthly streams.

A.J. Liebling said: “I can write better than anybody who can write faster, and I can write faster than anybody who can write better.”

Who is a "person like me" today?

Social content, writing better, and trusting people

These questions are brought to the fore by the changing nature of context both for content and relationships in social networks.

Every brand and publisher should be thinking about how their content fed through social networks allows those networks to harvest data they can in turn sell to advertisers. Is the benefit of greater engagement in social enough payback?

What do the notions of faster and better contribute to writing?

Regarding relationships and people, are we talking about trust or confidence?

Saturday three

The three stories that caught my eye this week are:

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1Robin Carey asks who's afraid of the big bad social? Not the Wall Street Journal and adds that Social Media Today, does allow individuals from our sponsoring and advertising companies, to blog on the site:

With nearly a third of the entire display advertising market, Facebook is offering publishers like the Journal an unavoidable bargain with the devil.  Find new readers, extend the brand all you want, but here at Facebook we’re keeping the front-line relationship with – and the data extracted from – the customer.

Mark Fishkin, Vice President, Digital Sales at the Wall Street Journal is adamant about one place the Journal will never go: allowing advertisers to access its editorial content stream with sponsored blogging, as Forbes has recently.

Plus, all advertisers — brands and businesses — have become content producers and publishers.

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2Rick Liebling writes about the rule of Liebling, A.J. Liebling and revisits the “Good. Fast. Cheap. Pick two.” saying:

The notion of faster and better has a fluidity that ‘fast’ or ‘best’ does not. It’s not a fixed point, but rather a space in which to maneuver. Liebling’s not saying he’s the best or the fastest. That’s not only a difficult standard to uphold, but it’s hard to defend as well.

Do we accept that there are many shades of ‘good,’ ‘fast’ and ‘cheap.’?

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3Underscoring the importance of peers and regular employees in people trust people, Jackie Huba makes two recommendations:

Are you providing ways for your customers to get together in-person and online to encourage word of mouth?

Are you showcasing your best employees in social media, at conferences, and at private events with customers?

Featuring customers and employees is not a new idea, of course. It's not old until it's done, though.

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Who do we consider a peer these days? When we talk about trust, we're talking about the ability to rely on someone, to have confidence in their take.

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