Why Does Your Business Exist?

The answers to my question: does sharing mean endorsing? a couple of days ago covered the spectrum from positively, yes, to not necessarily and many "it depends" in between.

There are implications that go beyond personal likes and dislikes. Now that Google has integrated social in search results, you may indeed see the world as you (and your friends) are.

A business with two jobs as social media community manager and exotic SEO specialist wants to get into the top results.

Does this change things? Does it matter yet?

Bear with me as we do a bit of flash dance before we get to kiss the prince.

I know what you did last summer

When we first looked at Google+, it was a blank canvas with a new idea — circles.

Recognizing that people have different circles they interact with, the more activity and energy in one, the more tightly you draw from and into that circle.

In the initial weeks, we looked at how Google+ addressed some useful network features, the plumbing — speed and reliability, it moved from profile search to topical search, integrated location-based features, and the ability to filter conversations based on circles.

In that July 3 post, I wondered if Google was going to tag and learn from how people classified and labeled their groups.

Legends of the fall

With the revamp of Google Reader, sans the small and tight community many of us had built there, Google draws content and sharing together in G+.

As I said in that post, the share layer will follow what you consume. It will also be where you create, communicate, and schedule. The best part is that they share your data about activity with you.

Topping 3 reasons why your brand will have a Google+ page is the integration with search through Direct Connect. And it now looks like integration with the searcher network. Google's new search engine assumes people use Google+.

Google gets the technology. Does it get the user?

Do people mean to endorse when they share? Are they deliberate in their shares?


Are search engines getting better at filtering for intent? or is this another five-star point system? 

Desperately seeking…

What are the implications of this move for businesses and brands? Are we going to see a new wave of spammers trying to game the system?

Will the changes prove beneficial to Google+ users?

Does this move change things for businesses? Does it matter yet?

To figure out what you need to do, how about we start with a better question?

Why does your business exist? Insert this question in the search box. if you have a Google+ profile, test the results you get and toggle between your world/public results to see the difference. (Of course, you already know the answer, don't you?)


[hat tip Tim Kastelle]

[Drawing: Etch A Sketch for Jackson Pollock’s Birthday, A Pollock-Inspired Logo.]


Leave a Reply

Your email address will not be published. Required fields are marked *