Making a Point


 

[YouTube 2:24]

Recently, I reread a book that has been on my bookshelf for a long time: Unleashing the Ideavirus (Amazon affiliate link) by Seth Godin. The subtitle says:

Stop marketing AT people! Turn your ideas into epidemics by helping your customers do the marketing for you.

It was written 10 years ago. Some of the companies used as examples have moved on, or are no longer, etc. What intrigued me most about the book when it came out, was the fact that it was available online, for free.

I never got to hear the whole story of how it was conceived, or maybe I had forgotten, so I was pleased to find this video where Godin explains how he came up with the idea for the book. He wrote it in record time (it's quite humbling, actually), then took his own advice to get the word out.

When I grabbed the Amazon link, I read some of the reviews.

I always enjoy reading other people's take after I've had the chance to form my own view by reading the book, article, or post. And I've come to appreciate that often the hardest part with any kind of advice, even "how to", is actually doing the work.

Even with a recipe book, you're still on the hook to prepare the meal. In my case, it's baking.

Instead, use the material as an opportunity to think about your own process, where you should focus, and your action triggers.

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I'm curious about your reactions to reviews.

My take is they are social signals that broadcast: I read this, I was there (for a movie, or a restaurant, or a show), and they are distinct from actual recommendations, although sometimes connected to them. For example, I don't write a ton of reviews, yet I make many recommendations.

 

[Disclosure: I received a copy of Unleashing the Ideavirus when I attended a Day with Seth Godin in NYC a few years back, dragging my boss and a colleague along with me. The reason why I decided to review it now is because I am focusing on getting back to basics in marketing and business strategy in my work. This review and recommendation is based upon the quality of the material — and not on how I obtained it.]

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