The best way to become a successful business leader is to deal with people fairly and well — to see people and acknowledge them in your dealings with them.

Which is why often the most effective kind of advertising is designed for the business to believe in itself first.

Your leadership is how you do what you do.

This transfers over to business and to building companies that trade something of value, which in turn means those companies are worth trading with and on.

People want to know who you are and what you stand for.

Your brand is the expression of your vision through behavior.

The best way to do marketing is to identify your own story, your own core, and being very, very clear about what you are all about and what you stand for.

Then being able to communicate that clearly, simply, and consistently.

Your marketing is your values: the flag that serves to attract those who want what you are and buy what you do.

Looking for better questions is the first place to find more useful answers.

The more productive question with anything new is "what can I do with it?"

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What can I do with it?

This will be the overarching question in our session on relationships and brand building in the social media age at Social IRL on November 3.

It turns out there is a lot you can do. We're just scratching the surface right now.

Sharpen your pencils and bring your notes.

Use discount code IRLCONV to save 25% on registration.