This is my mantra for execution: Begin anywhere.

A few suggestions from my list of 100 thoughts on marketing that makes business sense:

1. keep your promises
2. listen
3. be relevant
4. make the product your marketing
5. help customers rock
6. simplify
7. be short on Website pages, long on user experiences
8. optimize the relationship, not the click throughs
9. let the user guide your next steps
10. offer multimedia for learners and readers with different styles/preferences
11. use your content and smarts to elevate the other
12. realize that the most important person on the phone is the customer
13. ask questions and listen
14. get personal and stay personable
15. communicate often, simply, kindly
16. be engaged and participate
17. make it easy to deal with you by being where people are
18. learn, improve, innovate
19. liberate your inner fan
20. make your business processes the center
21. change assumptions
22. think community vs. transactions
23. collaborate internally
24. create value
25. stay passionate
26. remain authentic
27. be open to change
28. provide a platform for customers to find others with like interests
29. build interaction in your conversations
30. integrate, connect the dots, connect
31. breathe life into what you do
32. create magic
33. learn to speak your customer's language
34. test your ideas with the marketplace
35. play
36. use games to accelerate learning
37. allow your fans to brag about your products and services
38. let your employees be evangelists
39. observe more, judge less
40. watch the social triggers that make stuff happen
41. figure out where you can be more transparent
42. streamline your onboarding
43. be relevant
44. learn
45. begin anywhere
46. go the extra mile
47. smile
48. be contagious
49. think long term, prepare to excel each moment
50. share
51. think relationships
52. keep the fire in your belly burning
53. make guides
54. use brochures as inspiration souvenirs
55. make your marketing materials fun
56. delight and surprise (in a good way)
57. give customers useful data about themselves
58. provide a better context around customer experience
59. communicate more
60. contribute to meaningful conversations
61. slow down
62. talk to the people who want to talk with you
63. deal with challenges
64. overdeliver
65. collaborate
66. improve
67. discover the deep emotional associations with your brand
68. find out when to dial in intimacy and camaraderie
69. find your tribe and lead it
70. make your coupons collectibles
71. audition customers for private screenings/previews of your new product
72. help your customers do more with you and with less stuff
73. be agile
74. adapt
75. be portable – mobile is the next technology
76. be sincere
77. cultivate relationships and ideas
78. earn your media
79. break down silos
80. help build networks of interest and communities of practice
81. connect networks with each other
82. invest in your customers
83. tell the customer story
84. know your story and values and live them
85. focus on the product
86. remember that changing the world can also mean making someone's life easier
87. put people before procedures whenever you can
88. solve customer problems
89. learn about the ways people respond to your content online
90. find ways to match your content better with the people who want it (it may cost you more)
91. educate
92. entertain
93. be curious, interested, and interesting
94. think about the many-to-many relationships in the marketplace
95. follow through
96. consider dimensional not just as a direct marketing tool
97. write great emails
98. ask permission
99. encourage sharing by giving the example
100. mix it up – it's not all about you, make it about the industry, and the people

[image by Tambako the Jaguar]

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