Premium Newsletter: July Content

Premium I've been putting the extra Sunday posts open to feed sponsors to good use to share opportunities with the community and get the word out on the benefits of subscribing to the premium newsletter, which will include special invitations to projects, advance copies of reports, and more.

It's summer and many of you are wrapping up analysis and measurement of the program launched in the spring to get ready for the Fall launches. If you're like me, you have probably already started notes of what worked well and what you need to focus on next.

Staying or getting ahead feels more difficult in an ultra competitive marketplace. Because sharing and seeing what others are talking about engages our ultra competitive nature, we sometimes miss the critical moments of reflection needed to compare the before and after in our own programs.

Which is why for the regular July issue of the Premium Newsletter, I plan to take a look at:

  • marketing automation tools and ways to optimize using your favorite one
  • how to evaluate and select audit tools without giving in to the temptation of buying more than you need
  • more resources and reports on tools you may have missed

I know you will like the bonus I'm organizing as well. Suffice it to say that it is a perfect complement to the conversation on tools and analytics. Sign up now, and be among the first 100 subscribers at $3.99 per month.

[The monthly newsletter comes out every third Tuesday.]


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