Feed Sponsor: Web Development Made Simple for Individuals and Companies


WordPress Web Developer

Chris-baskind-125 Kicking off Conversation Agent weekly feed sponsorship is a Web developer whose value proposition stems from a deep understanding of publishing. Chris Baskind developed LighterFootstep.com and sold it to the Mother Nature Network in March of 2010.

What I like about this kind of Web development is that it doesn't stay in the way — it's made simple for individuals and companies without creating costly dependencies. Fresh executions without expensive maintenance fees.

Chris Baskind believes that the only workable model for the Web is trust. He also understands social media and email marketing integration. This means he knows what works to make content take center stage, and convert.

What he delivers

Sites made simple using WordPress, a tool with a strong community and a future of innovation.

If you’re a business, WordPress puts you in direct control of your online identity. Any employee capable of handling a word processor can publish attractive, up-to-date content with minimal training. Unlike many proprietary content systems, WordPress is free software. This means that once you have a developed site, it’s yours. While he can be retained as a content or technical consultant, you are otherwise free from expensive monthly service subscriptions and annual license fees.

If you’re a blogger, a well-conceived WordPress installation and theme design means you spend your time writing, rather than fiddling with the mechanics of publishing. WordPress is powerful and simple enough to allow you to control and tweak your site without extensive technical knowledge, and with a minimum of hassle.

Example sites

What's different about his sites is they're designed around simplicity, both in appearance and operation.

The idea is to empower the site owner to produce their own content without running back to a developer when they need minor changes. Everything is built on WordPress for reliability, community support, and user-friendliness.

Medical Marijuana Markets: A high-visibility, high-traffic site built for See Change Strategy, and independent financial news and analysis firm. This site was designed to market a groundbreaking report on the emerging medical marijuana market, and had to be sufficiently robust to handle traffic referrals from Time Magazine, the New York Times, the Huffington Post, and numerous U.S. and international press agencies. It features third-party secure e-commerce, an integral blog, showcases for press coverage and multimedia, and integration with a Content Delivery Network. 

Bakken Shale Market Report: One of five sales-facing sites built for Warlick International, a Houston-based energy firm. This microsite is designed to market a business and financial report. It contains simple e-commerce capability, integrates with other Warlick sites, and supports brochure downloads and rich content.

Ding Ding Let's Ride: An example of highly customized professional blog. This site was created for a Chicago bicycle blogger, and included custom masthead graphics, a distinctive "baseball card" style front page, and plenty of personality.

All sites built on WordPress, featuring modern theme frameworks that are as powerful as they are easy to use.

Contact Chris Baskind today for a personalized quote.


If you enjoyed this post from Conversation Agent, subscribe, share and like it.