I didn't do enough of that, especially after she moved back to Italy. I didn't spend enough time telling her how much I appreciated her — and why.
She died of cancer last week.
Do we do enough to tell the people we admire, those who support us, and even those who don't (see the social media silliness over who is right/real, etc.) how much they influence our thinking? How much we'd miss them?
I ran to Nordstrom for a make-up emergency the other day (yes, we do have those), and was introduced to a new line of products I didn't know by a knowledgeable representative. She kept saying she wasn't in sales, but that's exactly who I would put in such a position.
She was articulate, a great listener, passionate about the product line… and patient. We ended up talking about exercise — I recommended IMX Pilates to straighten her core, suggested a store for running shoes, etc. — and life. Her father had recently passed away, and she worried about her mother.
Her counsel on products was experienced and valuable to me. I ended up making the purchase, happily. And I know I will enjoy it, too. Upon parting, she invited a hug. It took me by surprise, because although we do that in Italy all the time, people don't do that here. If they do it, they don't mean it. She meant it, sincerely.
I consider myself fortunate for being aware that the most important part of connecting is being present to people and relationships.
Forget what happens next. What happens now?
What happens now is the key to superb executions, memorable experiences — and a desire to repeat them. It works on me — and I'm made of Teflon when it comes to marketing messaging and pitches. (I get so many that are off the mark, and volume buries the good ones)
When in doubt, be there. It will help you attract people, engage them, and often enough move beyond mere transactions to relationships. And you know what ignites relationships and keeps them going — love.
If you don't love what you do — for whatever reason — find a way to love who you do it with and for. It will make a world of difference.
Don't worry about what happens next. Focus on what happens now.
BTW — I got gifts wherever I went that day. Just by being open to making connections with people.