[from IFTF 2010 Map of the Decade]
The rate at which organizations and individuals are experiencing social interaction — online and off line — is game-like. One that is testing the stories of brands, companies, and people alike with its ability to show different paths, and often also different consequences, fast.
The Institute for the Future just published its 2010 Ten-Year Forecast Map of the Decade. It is a map of this emergent game space, which is the way IFTF organized the narrative this year. It starts by benchmarking the big forces that will shape the decade:
- The Carbon Economy
- The Water Ecology
- Adaptive Power
- Cities in Transition
- Molecular Identity
Overlapping with these forces are four main decisions. Suggested as signals on the map, these four alternatives are very much in play today. They are:
- Growth: one step ahead of disaster
- Constraint: sustainable paths in a low-capital world
- Collapse: local disaster, regional conflicts
- Transformation: superstructed systems
What shall it be? What will your new story look like?
Next week we'll talk about the implications of this information and for your business. For now, let's raise the question. We have so many answers already. What we don't have are good questions. And a new story demands different questions.